Senior CRM Manager

About the company:

Our client is an iGaming service provider, which offers Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

Role overview:

The company is seeking a highly skilled Senior CRM Manager to join their rapidly growing company in Malta.

Working format:

4-5 days/week from the office.

Skill Requirements:

• Over 3 years of demonstrated experience in Casino CRM, working with various brands and across different regions.
• Strong expertise in player segmentation, targeting strategies, and behavioural analysis to optimize customer engagement.
• In-depth understanding of automation processes, customer journey mapping, and lifecycle marketing strategies to enhance player experiences.
• Extensive knowledge of player bonuses, incentives, and retention programs within a digital/online environment.
• Proven track record of utilizing advanced CRM tools (such as FastTrack and Salesforce) with a focus on optimizing CRM systems for improved performance.
• Ability to analyse data-driven insights to inform strategic decisions and improve player retention metrics.
• Strong communication and interpersonal skills to build relationships with stakeholders and enhance team collaboration.
• Fluent in English, with proficiency in additional languages (Norwegian, French, German, Finnish) considered a significant asset.

Key Responsibilities:

• Design and implement CRM strategies and player journeys across various communication channels, including email and SMS.
• Develop and manage segmentation and automation strategies to enhance player engagement and maximize ROI.
• Create and oversee onsite promotions and retention campaigns to maintain player interest and loyalty.
• Manage and update email templates to ensure consistent branding and messaging.
• Optimize funnels for newly funded players to improve conversion rates and enhance their onboarding experience.
• Ensure all CRM marketing activities comply with the latest GDPR and local regulations regarding data protection and privacy.
• Analyse campaign performance and player behaviour to refine strategies and drive continuous improvement.
• Collaborate with cross-functional teams, including marketing and product, to align CRM initiatives with overall business objectives.
• Stay informed about industry trends and best practices to implement innovative CRM solutions that enhance player experiences.
  

The company offers:

• Attractive remuneration package.
• Wellness benefit (after probation).
• Optician/Spectacle and Blue Lens Benefit (after probation).
• Health Insurance (after probation).
• Breakfast/lunch all week.
• Monthly snacks allowance.
• Training support.
• Modern office facilities.